By the time you hit age 30, awareness has set in regarding changes in your skin. Sun damage, stress, bad eating habits are all starting to present themselves a bit more and right on your face. You may find your skin is in the middle ground between acne-prone and mature, but this is a vital time for you to take charge of your skin care regimen, positioning yourself ahead of the game for decades to come.

Realizations: Your skin doesn’t “bounce back” like it used to, i.e. visible signs of lifestyle habits, drop in cell-turnover resulting in texture changes, say hello to those little fine lines.
Key Players:
- Broad-spectrum Sunscreen SPF 30+
- Exfoliant
- Antioxidant Serum
- Retinoid
- Moisturizer
Product Recommendations: SkinCeuticals LHA Cleansing Gel, Clinician’s Complex Microdermabrasion Cream, SkinCeuticals CE Ferulic or Phloretine CF, SkinCeuticals Sheer Physical Defense, Avene Retrinol, NeoCutis BioCream
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